Are you looking for creative ways to promote your beauty business? Social media networking for cosmetologists is one of the hottest ways to gain new clientele! Aside from ordering your business cards, this should be one of the firsts things you do when you start your career in the beauty industry.

You should have a Facebook page that’s separate from your personal page. If you’re handy on the computer, then you may want to come up with a logo or watermark to build a “brand image” for yourself. Put your branding on all photos that you share of your work so everyone will recognize your talent and spread the word!


Facebook alone has more than one billion active users per month. That’s a lot of people updating statuses, adding friends, and liking pages. That’s also a lot of people in need of a nice cut, color, and manicure — possibly from you.

For cosmetologists, social media platforms can serve as an invaluable tool for connecting with other beauty professionals, showcasing their work, and reaching out to customers. Here’s how you can give your client list a makeover while marketing yourself like never before — and send you rocketing up the ladder of the most beautiful industry in the world.

Social-Media-Networking-for-Cosmetologists
Social Media Networking for Cosmetologists by Ogle School – An infographic by the team at Ogle School of Hair, Skin & Nails

Decide How to Present Yourself

Before you upload so much as a single photo, consider how you wish to appear to your customers, colleagues, and employers. First impressions are important, and you want to make yours count — a whopping 83% of marketers say that social media is important for their business, so chances are that it will be for you, too. Your profile and updates should, of course, be professional, but that’s only the beginning.

To effectively create your own image, you’ll need to distinguish yourself from the crowd in one way or another. You don’t have to do anything drastic, you just have to choose a particular style and stick with it. If “bold”, “lively”, and “loud” are all adjectives you frequently use to describe your work, then try to work that aesthetic into your online persona. Make your bios short, punchy, and memorable, add splashes of color wherever you can, and be enthusiastically perky in your status updates, tweets, and comments.

The same principle applies no matter what your signature style is — if modern minimalism is your thing, keep your color scheme simple and your writing concise and friendly. If glamour and elegance float your boat, make sure it comes through in  charming language and generous use of posh, old-fashioned phrases.
Whichever style you choose, though, just be sure to never, ever include anything on your profile that could be considered unprofessional, inappropriate, or crass. Read More…



Click here for the full list of tips on social media networking for cosmetologists!

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