best-keratin-shampoosI’ve noticed a huge demand for keratin shampoo at Ulta Beauty, so I want to share some tidbits about who should use it and why.

I think there’s a little bit of confusion about keratin shampoo and what it does for your hair.

I try to explain this to guests at Ulta Beauty when they stop by our salon to ask us for recommendations. Most of them have already decided that they need a keratin shampoo & conditioner, but they don’t know which brands carry it and/or which are the best. I usually try to ask them about their hair to determine what they need, but this “keratin craze” has everyone convinced that it’s for them.

Here’s a little background on keratin…

Several years ago, when keratin smoothing treatments became more mainstream and popular, there weren’t many keratin products. The only product like at my salon was It’s a 10 Miracle plus keratin and the keratin shampoo & conditioner we sold to clients that got a keratin treatment in our salon.

At that time, the only clients that bought keratin shampoo were those that had the service and needed it to extend the life of their smoothing treatment. Buying those products were optional, but we did not guarantee that the treatment would last 3 months unless they used the special shampoo & conditioner. That was the case at most salons, and you didn’t hear much about keratin from clients who didn’t need the smoothing service.

Now, I have people asking me about keratin shampoo on a daily basis! Most of them don’t even need it, and they probably don’t know why they are asking for it. They’ve read about it on the internet, they think it’s good for their hair, and they get the idea that it will solve all of their problems.

Keratin products are great, don’t get me wrong, but that doesn’t mean everyone needs a keratin shampoo and conditioner. Too much protein(when not balanced with moisture) can be detrimental to the hair. It’s important to mix it up for best results…especially if you’re not purchasing keratin shampoo to enhance your keratin treatment.

Keratin Shampoo


Here are some of my favorite keratin shampoo brands. Remember that a keratin shampoo will not fix everything, and it may not be what you need so talk to your hairstylist if you’re unsure!


Keratin Complex

  • Mild cleanser that extends the life of keratin-treated hair
  • Safe for colored hair
  • Available at Ulta Beauty and online
  • New packaging-bottles used to be white



Rusk Keratin Care


  • Replenishes moisture levels
  • Instantly nourishes dull, weak hair
  • Restores elasticity and vibrancy
  • Safe for colored hair
  • Sodium chloride-free



Matrix Biolage Keratindose

  • Formulated with pro-keratin and silk
  • Free of sulfates, parabens, and harsh salts
  • Great for damaged, over-processed hair
  • Safe for colored hair




  • Perfect for normal to dry hair
  • Extends the life of your keratin treatment
  • Safe for colored hair



It’s a 10 Miracle plus Keratin


  • Restores elasticity to hair
  • Preserves hair color
  • Prevents breakage
  • Protects from heat styling
  • Free of sulfates, parabens, and sodium chloride
  • Keratin-infused



Keranique Volumizing

  • Stimulates the scalp to promote growth
  • Designed for thinning, weak hair
  • Nourishes and rejuvenates hair follicles
  • Sulfate free
  • Available at Ulta Beauty and online


What’s your favorite keratin shampoo? Have you tried any brands of keratin shampoo that you absolutely hated and would not recommend? Please share in the comment section!

About The Author


Professional Hairstylist | American Board Certified Haircolorist | Makeup Artist | Beauty Blogger

2 Responses to Keratin Shampoo

  1. I have a different sort of Keratin issue. I got salon keratin treatments for years and loved them. They worked magic on my long, thick, wavy, colored hair. (My hair turned grey in college and I have used box color for YEARS, but only touch up the roots as needed and pull color through once or twice a year.) When I moved to a new town/salon, the hair stylist said she had a product better and cheaper that keratin that I would love. Foolishly, I trusted her, and ended up with an entire head of “mush”. I think she used a basic relaxer on my hair. It took cutting off my hair, and waiting for 2 full years for it to return to normal.
    So I switched salons and got another legit keratin treatment. (I looked at the product packaging and everything!) Then the unthinkable happened. One chunk of hair, in the back, about 4-inches wide and long, turned to mush again. And after two years of pampering, cutting etc, it is NO better. I use salon products, heat protective spray, rarely blow dry etc. It literally makes NO SENSE. This patch won’t grow even though the rest of my hair grows like a weed. It is like a birds nest. I switched yet again to a very reputable stylist and she is utterly confounded. Can hair be damaged irreparably at the cellular level? I feel desperate.

    • Erika says:

      I don’t think that a keratin or relaxer product would do that. If it’s possible….you probably would have had some serious discomfort/burning sensation….but if that had happened then you would feel it everywhere….not just one spot.

      Has that area changed at all? Has it gotten larger or grown hair in some areas…even if only for a little while?

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